Have you ever heard the phrase "One picture is worth a thousand words?" This phrase comes from the belief that images can be used as a visual definition for ideas, concepts, or emotions. When you look at an image and mentally construct words or phrases associated with that image, you are using your visual literacy skills. In the following video, we will define visual literacy. We will also discuss: Selecting and searching for your image; Evaluating and analyzing your search results; Understanding the rights and restrictions governing the use of images. According to the Association for College and Research Libraries, "visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media." Today's society contains many types of visual media that call upon our visual literacy skills. Think about illustrations and diagrams, television programs; video games; graphic novels; billboards, and traffic signs. When we view images, we "read" or analyze them to understand their meaning. When selecting images for a project, determine the type of image you need. Ask yourself: What purpose will the image serve?; What type of image do I need?; What are the technical requirements for images? For example, are there required file formats, resolution, or production techniques? Develop a search strategy. Think of keywords and related terms that describe your image. Remember that you will not be searching entire texts, so selecting subject headings is important. Check visual search engines, databases, online research guides, articles, and archives to discover images. Ask librarians and professors for suggestions. When reviewing your search results, ask yourself: What is the image's content?; Are there captions or accompanying text?; Who created the image?; When and where was it created?; Are there cultural and historical factors relevant to the image? Analyze the image's design. Understand how techniques, materials and elements, such as color, composition and style, contribute to the image's meaning. Look for evidence of alteration, including odd cropping choices, color sections that don't match, or blurred areas. If you have doubts about the image's authenticity, do more research, and if you remain unsure, disregard the image. All images (including your own) come with certain rights and restrictions governing their use. The term "Copyright" refers to the exclusive rights to a creator's original work, typically for a limited time period. The term "Fair use" refers to instances whereby copyrighted materials can be used without obtaining permission from the copyright owner. Become familiar with the potential ethical and legal issues brought on by creating, using, and sharing images. Make sure you understand your school's copyright policy. Finally, be sure to properly cite all information regarding an image's creator, including any source information. Whether you create your own image or appropriately use someone else's, make sure the image contributes to your project. Include adequate descriptions of the image, its data and meaning, and reference the image within the text of your project. In this video we defined visual literacy. We also discussed selecting and searching for your image, evaluating and analyzing your search results, and understanding the rights and restrictions governing the use of images. Thanks for watching!